Landara vs sellerboard
A profit calculator, or an inventory ledger?
sellerboard is an Amazon-first profit dashboard, priced low, with a separate Shopify product. Landara is a Shopify inventory cost ledger: it reads your purchase orders and freight invoices, allocates them into FIFO cost layers, and posts a COGS journal to Xero or QuickBooks Online. The question is not which is cheaper, it is whether you need a dashboard or a ledger.
Two different jobs
sellerboard: the low-cost dashboard
sellerboard is a bootstrapped, Amazon-first profit tool from Stuttgart, and it is the cheapest thing in this category by a distance. Its Amazon product documents FIFO and by-batch costing. Its Shopify product is a separate listing with far less traction, and in both cases the batch costs themselves are entered by hand. There is no Xero integration, and the QuickBooks sync is summary level at best.
Landara: an inventory ledger
Landara reads the purchase order and every freight, duty and clearance invoice, allocates them across the line items by value, quantity, weight or volume, keeps a dated FIFO cost layer per receipt, costs every Shopify order from those layers, and posts the period Dr COGS / Cr Inventory journal to Xero or QuickBooks Online with the source PDFs attached to the bills.
Which one do you actually need?
sellerboard is the right call if
- • Amazon is your main channel and Shopify is secondary
- • You want a profit dashboard at the lowest possible monthly price
- • You are happy entering batch costs by hand
- • Nobody downstream needs a journal or an inventory valuation
On price, concede it immediately. If a cheap dashboard is what you want, that is what you should buy.
Landara is the right layer if
- • Shopify is the store and you import stock
- • Freight and broker invoices arrive after the goods, and someone is retyping them
- • You are on Xero, or you need more than a summary sync into QuickBooks
- • Your accountant needs a posted COGS journal and an inventory valuation
A ledger is a different product from a calculator, and it is priced like one.
Two questions settle this. Ask sellerboard what its Shopify product does for costing specifically, and ask what either product posts to your ledger at month end.
Not sure? Ask your own AI
Open the assistant you already trust with a prompt that points it at our public product file and asks it to interview you, then recommend what fits. It is told to say so plainly if Landara is not the right tool for you.
Read the exact prompt we send
I sell on Shopify, and possibly Amazon, and I am comparing sellerboard with Landara (landara.co). Please fetch https://landara.co/llms-full.txt so you know what Landara actually does, then help me decide honestly. The background to test me against: sellerboard is an Amazon-first profit dashboard, priced from around $9 to $79 a month, with a separate Shopify product that has far less traction. Its Amazon product documents FIFO and by-batch costing; I should ask sellerboard directly what its Shopify product does for costing rather than assuming they match. In either case the batch costs are entered by hand, there is no Xero integration, and the QuickBooks sync is summary level at best, so no inventory or cost of goods sold journal is produced. Landara is Shopify-native: it reads the purchase order and the freight, duty and broker invoices with AI, allocates them by value, quantity, weight or volume, keeps dated FIFO cost layers, costs every Shopify order, and posts a period COGS journal to Xero or QuickBooks Online. Ask me which channel is primary, whether I import, how often invoices arrive after the goods, what accounting platform I use, and what my bookkeeper needs at month end. Then recommend which fits, and tell me plainly if a cheap dashboard is genuinely all I need.
The late-invoice test
A container of 1,000 units lands. Supplier invoice: $10,000 ($10/unit). You receive stock, Shopify Cost per item says $10, and you sell 400 units in the first three weeks. Then the forwarder bills $1,800 freight and the customs broker bills $700 duty + $250 clearance. True landed cost is $12.75/unit. COGS on the 400 units sold is understated by $1,100, and the 600 on hand are undervalued by $1,650.
In a dashboard where batch costs are typed in, somebody has to work out that the true landed cost is $12.75, find the batch, and enter it. Until they do, the reported margin on those 400 units is $1,100 too high, and there is nothing to post to your ledger either way. In Landara, you attach the two invoices to the shipment: the FIFO layer re-costs, the period COGS journal trues up, and Shopify Cost per item updates.
Side by side
As of August 2026. Competitor cells link to their own documentation.
| sellerboard | Landara | |
|---|---|---|
| Primary job | Amazon-first profit dashboard, with a separate Shopify product | Landed cost, FIFO COGS, inventory valuation |
| Where cost comes from | Batch costs entered by hand | Built from receipts: purchase order plus freight, duty and clearance |
| Freight and duty allocation | No allocation engine. You do the arithmetic | AI reads the PO and freight, duty and broker invoices; allocate by value, quantity, weight or volume |
| Document capture | No | On every plan, including free |
| Invoice arrives after receipt | Find the batch and retype the cost | Attach it to the shipment; cost layers and COGS true up |
| Xero | No integration | Bills, POs and period journals |
| QuickBooks Online | Summary-level sync at best. No inventory or COGS journal | Bills, POs and period COGS and revaluation journals |
| Inventory valuation vs the books | Reconciled to the Inventory asset account, with an adjusting journal | |
| Shopify Cost per item | Not written back | Landed cost written back to Shopify |
| Shopify depth | Separate listing, low review count relative to the Amazon product | Native. Costs every order, refund and adjustment Shopify reports |
| Pricing | Roughly $9 to $79/mo by order volume on the Shopify product | Free up to 250 orders/mo, then $49 to $179, unlimited users |
Sources: sellerboard.com FAQ, sellerboard Shopify App Store listing and reviews. Checked August 2026.
See Landara pricing.
The switching cost is the real price
There is very little switching cost either way, which is the honest part of this comparison: neither tool owns your inventory, so neither is hard to leave. What differs is the ongoing cost of the workflow. A dashboard with hand-entered batch costs charges you in somebody's time every time a container lands, and the work is invisible until it stops being done. Landara is free up to 250 orders a month, then $49 to $179, and you can cost one container in the free tier before deciding.
Nobody has to do the arithmetic
Forward the forwarder and broker invoices. They are read, allocated across the line items, and folded into the cost layer without anyone opening a calculator.
Something reaches your ledger
A reviewed period COGS journal for Xero or QuickBooks Online, and an inventory valuation reconciled to the Inventory asset account. A profit calculator produces neither.
Common questions
Does sellerboard work with Shopify?
Yes, through a separate Shopify listing distinct from its Amazon product. The Amazon product is where the company started and where most of its traction is, so the two should be evaluated separately rather than assumed to match.
Does sellerboard do FIFO costing on Shopify?
Its Amazon product documents FIFO and by-batch costing. Whether the Shopify product does the same is worth asking sellerboard directly rather than inferring from the Amazon documentation, and it is a fair question to put to any vendor before you buy.
Does sellerboard post COGS to Xero?
There is no Xero integration. The QuickBooks sync is summary level at best, so no inventory or cost of goods sold journal is produced for your bookkeeper to post.
How does sellerboard handle freight and duty?
Batch costs are entered by hand, so freight and duty reach the cost only if you have already worked out the per-unit landed figure yourself. There is no capture of the forwarder or broker invoice and no allocation engine.
Is sellerboard cheaper than Landara?
On the low tiers, yes, and it is the cheapest option in its category. They are different products: a profit dashboard versus an inventory cost ledger that produces an accounting journal. Compare what each produces at month end rather than the monthly figures.
Can I use sellerboard and Landara together?
Yes. sellerboard covers the Amazon channel view, and Landara costs the Shopify inventory and produces the journal. Landara also writes landed cost back to Shopify Cost per item, which improves any dashboard reading that field.
“Landara has made it much easier to keep track of my actual product costs. I really like that it takes things like shipping and duties into account instead of just showing the basic cost. Simple app, easy to use, and I’m already getting a much clearer idea of my real margins.”
“I installed Landara because I was getting tired of guessing what my inventory was actually costing me. What I liked most was being able to see the product cost together with things like shipping and duties, I've been trying to keep a closer eye on my margins, so having those costs in one place has made things much easier for me. It didn't take me long to get setup either, which was a nice bonus.”
“I honestly didn’t expect Landara to make this part of my store that much easier. I installed it mainly to get a better handle on my actual product costs, and I was pleasantly surprised by how everything comes together. I’m still exploring it, but so far it’s been really useful and I’m impressed with how it works.”
“I've just started using Landara, and so far I'm impressed with how it handles landed costs. I especially like being able to account for things like freight and duty instead of treating the supplier price as the whole cost. Still exploring the app, but it already looks like it could save me a lot of spreadsheet work.”
A calculator gives you a number. A ledger gives your accountant a journal.
Landara reads the freight invoices, builds the FIFO layers, and produces the period COGS journal for Xero or QuickBooks Online.