Landara vs TrueProfit
Where does your COGS number come from?
TrueProfit is a real-time net profit and LTV dashboard: it reads Shopify Cost per item, or a cost you enter per variant, and shows you margin. Landara builds that cost in the first place, from the purchase order and the freight and duty invoices, FIFO, and writes it back to Shopify. They are not alternatives. One reports the number, the other produces it.
Two different jobs
TrueProfit: the dashboard
TrueProfit is one of the best-rated profit apps on Shopify. It pulls ad spend, shipping, transaction fees, refunds and COGS into a live net-profit view with LTV and cohort analysis, and it supports historical COGS so a cost change does not rewrite last quarter. It answers what you made.
Landara: the cost underneath it
Landara answers what the goods cost. It reads the purchase order and every freight, duty and clearance invoice, allocates them across the line items, keeps a dated FIFO layer per receipt, and posts the period COGS journal to Xero or QuickBooks Online. It then writes the landed cost back to Shopify Cost per item, which is the field TrueProfit reads.
Which one do you actually need?
You need TrueProfit if
- • You want live net profit, not a month-end figure
- • You need ad spend and attribution alongside margin
- • You care about LTV, cohorts and customer-level profitability
- • Your question is which products and campaigns are working
Landara has none of that and is not trying to build it.
You need Landara as well if
- • You import, so freight and duty are a real share of unit cost
- • Nobody has updated Cost per item since the last container
- • Your accountant needs a COGS journal and an inventory valuation, not a dashboard
- • Your dashboard margin and your accountant’s margin do not agree
Landara writes landed cost back to Shopify, which is where TrueProfit reads it from. The dashboard gets more accurate.
Keep the dashboard. Add the cost layer, so the COGS it shows is the COGS your accountant can sign.
Not sure? Ask your own AI
Open the assistant you already trust with a prompt that points it at our public product file and asks it to interview you, then recommend what fits. It is told to say so plainly if Landara is not the right tool for you.
Read the exact prompt we send
I run a Shopify store and I already use, or am considering, a profit dashboard like TrueProfit. I am also looking at Landara (landara.co). Please fetch https://landara.co/llms-full.txt so you know what Landara actually does, then help me work out whether these compete or complement. The background to test me against: TrueProfit is a real-time net profit and lifetime value dashboard that pulls ad spend, fees, shipping and cost of goods sold together, taking COGS from Shopify Cost per item or from a cost entered per variant. It does not build cost layers from receipts, does not allocate freight or duty into unit cost, and does not post journals to Xero or QuickBooks. Landara reads the purchase order and the freight, duty and broker invoices, allocates them across the line items, keeps perpetual FIFO cost layers, posts the period COGS journal, and writes landed cost back to Shopify Cost per item, which is the field the dashboard reads. Ask me whether I import stock, how much of my unit cost is freight and duty, when Cost per item was last updated, and whether my dashboard margin agrees with my accountant. Then tell me whether I need one, the other, or both, including telling me plainly if Landara is not the right fit.
The late-invoice test
A container of 1,000 units lands. Supplier invoice: $10,000 ($10/unit). You receive stock, Shopify Cost per item says $10, and you sell 400 units in the first three weeks. Then the forwarder bills $1,800 freight and the customs broker bills $700 duty + $250 clearance. True landed cost is $12.75/unit. COGS on the 400 units sold is understated by $1,100, and the 600 on hand are undervalued by $1,650.
In TrueProfit, nothing changes when the freight and broker invoices arrive. The dashboard keeps showing $10 a unit until somebody works out the true landed cost and retypes Cost per item, and even then the 400 units already sold keep the margin they were shown at. In Landara, you attach the two invoices to the shipment, the FIFO layer re-costs to $12.75, the period COGS journal trues up, and Cost per item updates so the dashboard is right from then on.
Side by side
As of August 2026. Competitor cells link to their own documentation.
| TrueProfit | Landara | |
|---|---|---|
| Primary job | Real-time net profit, LTV and attribution | Landed cost, FIFO COGS, inventory valuation |
| Where COGS comes from | Shopify Cost per item, or entered per variant with date ranges | Built from receipts: purchase order plus freight, duty and clearance |
| Freight and duty inside unit cost | Only if you calculate it yourself and type it in | AI reads the PO and freight, duty and broker invoices; allocate by value, quantity, weight or volume |
| Cost layers per receipt | Perpetual FIFO ledger (moving average optional) | |
| Invoice arrives after receipt | Retype the cost. Orders already recorded keep the old one | Attach it to the shipment; cost layers and COGS true up |
| Xero and QuickBooks | No journals posted | Bills and POs with the original PDF attached, plus period COGS and revaluation journals to Xero or QuickBooks Online |
| Inventory valuation vs the books | Reconciled to the Inventory asset account, with an adjusting journal | |
| Ad spend and attribution | ||
| Shopify Cost per item | Reads it | Writes it |
| Works alongside the other | Yes | Yes. Landara supplies the cost the dashboard reads |
| Pricing | Tiered by monthly orders, roughly $35 to $200/mo, with per-order overage above the tier | Free up to 250 orders/mo, then $49 to $179, unlimited users |
Sources: trueprofit.io/pricing, TrueProfit help centre (add and manage historical COGS). Checked August 2026.
See Landara pricing.
The switching cost is the real price
There is no switching cost here, because there is no switch. TrueProfit stays where it is. Landara connects to the same Shopify store, costs the movements Shopify already reports, and writes landed cost back into the field the dashboard reads. Landara is free up to 250 orders a month, then $49 to $179, so you can cost one container and see whether the dashboard number moves before deciding anything.
The dashboard gets more accurate
Every profit tool that reads Shopify Cost per item inherits whatever is in that field. Landara puts the real landed cost there, so they all improve at once.
Your accountant gets an output too
A reviewed period COGS journal and an inventory valuation reconciled to the Inventory asset account. A dashboard cannot produce either, and is not meant to.
Common questions
Where does TrueProfit get COGS from?
From Shopify Cost per item, or from a cost you enter per variant. It supports historical COGS with date ranges, so a cost change does not rewrite prior periods. What it does not do is derive the cost from your purchase orders and freight invoices.
Does TrueProfit include shipping and duty in COGS?
Only if you work out the per-unit landed cost yourself and enter it. TrueProfit does not allocate a freight, duty or broker invoice across the units on a shipment.
Does TrueProfit post to Xero or QuickBooks?
No. It is a dashboard. Cost of goods sold and inventory valuation stay inside the app, so your bookkeeper still has nothing to post at period end.
Can I use TrueProfit and Landara together?
Yes, and that is the intended combination. Landara writes true landed cost back to Shopify Cost per item, which is the field TrueProfit reads, so the dashboard becomes more accurate without you changing how you use it.
Do I need both, or will one do?
If you buy domestically at stable prices, a dashboard alone may be enough. If you import, freight and duty typically add 15% to 35% to unit cost, and a dashboard reading an un-updated Cost per item is showing you a margin you did not earn.
What about Triple Whale, Lifetimely or BeProfit?
The same answer applies. All of them take cost of goods sold as a number entered per variant rather than built from receipts, and none of them posts a COGS or inventory journal. Landara sits underneath whichever one you have chosen.
“Landara has made it much easier to keep track of my actual product costs. I really like that it takes things like shipping and duties into account instead of just showing the basic cost. Simple app, easy to use, and I’m already getting a much clearer idea of my real margins.”
“I installed Landara because I was getting tired of guessing what my inventory was actually costing me. What I liked most was being able to see the product cost together with things like shipping and duties, I've been trying to keep a closer eye on my margins, so having those costs in one place has made things much easier for me. It didn't take me long to get setup either, which was a nice bonus.”
“I honestly didn’t expect Landara to make this part of my store that much easier. I installed it mainly to get a better handle on my actual product costs, and I was pleasantly surprised by how everything comes together. I’m still exploring it, but so far it’s been really useful and I’m impressed with how it works.”
“I've just started using Landara, and so far I'm impressed with how it handles landed costs. I especially like being able to account for things like freight and duty instead of treating the supplier price as the whole cost. Still exploring the app, but it already looks like it could save me a lot of spreadsheet work.”
Keep the dashboard. Fix the number underneath it.
Landara builds landed cost from your actual invoices and writes it back to Shopify, so every profit tool that reads it gets more accurate.